The idea behind a culture jam is to take an idea that has already been created and perfected and to twist it and turn it into something that it wasn’t meant to be, but use the same visual effects and make it your own. With this I took the classic “Finding Nemo” and manipulated it so that when you think of the movie and pollution to plastic in the water, it jams your mind to think somewhat negatively and feel bad for the fish in the sea, coming from the classic movie.